Marketing Consulting

Karen Slessor

Karen Slessor joined Innomega Technologies after building a strong portfolio of strategic marketing and corporate communications expertise in high-tech and manufacturing.

Through roles as Director of Marketing, Senior Marketing Communications Specialist and Manager of Corporate Communications, Karen has managed, launched and promoted products and services for start-ups and international corporations. With an underpinning in traditional marketing and a strong business acumen, Karen’s ever evolving capabilities include proficiency in an array of digital technologies and social marketing tools. Karen is especially talented at marketing communications with a B2B content marketing focus.

Karen’s hallmark is her knowledge of integrated marketing strategy, her persistent quest for consistent channel messaging and laser focus on sales enablement. She also delivers added value with her global perspective and an entrepreneurial drive. Both clients and colleagues describe her as a strong cross-department consensus builder, a skillful sales and c-suite collaborator with terrific task, team and time management skills!

Core Competencies

Integrated Marketing Communications Planning and Execution:
Content Marketing Program and Tactical Campaign Development:
Brand Strategy, Brand Positioning and Visual Identity Creation:
Special Events, Employee Engagement and Meetings Management:
Perpetual Pupil of All Things Social, Mobile and Marketing:
Compulsion for Bookmarking- Hot Industry Tips to Hot Travel Trends:
Ability to Share Red Licorice Graciously:

 Adeptness beyond trendy tactics…

After a few years honing the right mix of marketing fundamentals and methodologies for her toolkit, Karen has become very good at these.

Strategic Marketing

Strategy always before tactics, so obvious but so often ignored. A strategic planning framework is essential before any tactical execution. When your core marketing strategy is strong, it will be much easier to leverage that foundation and deliver on tactics that drive solid leads. So if your core plan is weak or non-existent, Karen is particularly skilled at defining, developing and flushing out fundamentals.

Brand Management

Strong brand positioning leads to preference and purchase. Karen often helps firm’s create and convey their unique value proposition and brand story. Armed with this deep understanding of the buyer’s pain points, needs and goals, Karen is able to more effectively help companies target their marketing activities and assist them to create compelling content that truly resonates.

Integrated Campaigns

Successful marketing programs are rarely effective with a single communications channel. It requires a holistic approach with multiple ‘touch points’ or integrated campaigns. As well, prospects today not only seek content from many sources, they can be very selective and receptive to only a select few. Karen’s expertise is helping to define that mix of campaigns to reach your ideal prospects.

Modern Marketing Fixer

So do you need a quick infusion of senior marketing expertise to manage a short-term project, plan or program? Are you more focused on business operations with little time to set or execute your marketing priorities? Or do you have marketing goals and nobody to implement them? Karen is skilled, will come up to speed fast and can seamlessly merge with your team to get the job done on-site or remotely.

MARKETING EXPERTISE

Website & Content Management

Set communication goals, define visual theme and website infrastructure. Source copy, creative and manage revisions.

Website and Content Management

Brand Strategy and Identity

Establish positioning, refine value proposition, create identities. Brand audit with strategic re-positioning or visual image refresh.

Brand Strategy and Visual Identity

Content Development

Produce marketing materials and sales support tools that serve as the fuel to research, evaluate and generate market opportunities.

Content Development

Digital and Print Collateral

Collaborate to define messaging strategy with subject experts. Create and manage from concept, design, edits to production.

Digital and Print Collateral

Event Marketing

Establish clear goals and KPI’s, conceptualize theme, manage planning, budgeting, promotion mix and onsite management.

Event Marketing

Tradeshow Execution

Manage show strategy, message development and booth design.  Source and organize fabrication, logistics, scheduling to set-up.

Tradeshow Execution

Lead Generation Programs

Create integrated campaigns to attract qualified prospects. Refine processes to capture, nurture and pre-qualify leads.

Lead Generation Programs

Publicity, Press and PR

Strategize with internal teams and collaborate with Public Relations Agency to pitch and place stories in target media.

Publicity, Press and PR

Product Launches

Orchestrate detailed launch plans and coordinate roll out deliverables with engineering, marketing and sales teams.

Product Launches

Investor Relations

Consult with Executive, Management, Finance and Legal to coordinate information disclosure and stakeholder deliverables.

Investor Relations

Blogging and Storytelling

Collaborate with IT to define site architecture requirements. Develop video and photo storyboards and write blog posts.

Blogging and Storytelling

Graphics and Visuals

Develop creative brief for design firms. Collaborate with graphic designer to refine concepts. Coordinate approvals to fabrication.

Graphics and Visuals

Want to work with Karen or just find out more?

Ways To Get In Touch